Legal
Cookie Policy
This cookie policy explains which cookies and similar technologies firstpmm.com uses, why, and how you can control them.
Last updated
It applies together with our Privacy Policy, which explains who we are and how we handle personal data.
1. What are cookies?
Cookies are small text files that a website stores in your browser. Websites can also store information in other ways, such as your browser’s local storage. In this policy, “cookies” covers both.
We only use what is needed to remember your cookie choice, and — only if you agree — analytics cookies from Google Analytics.
2. Remembering your cookie choice — always
When you make a choice in the cookie banner, we store that choice in your browser so the banner does not appear on every page. This is necessary to respect your choice and does not require consent. The information stays on your device; we do not receive it.
| Name | Type | Set by | Purpose | Duration |
|---|---|---|---|---|
| firstpmm-consent | Local storage | First PMM | Remembers whether you accepted or rejected analytics cookies | 12 months, after which we ask again |
3. Analytics cookies — only with your consent
If you click “Accept” in the cookie banner, we use Google Analytics 4, provided by Google, to understand how our website is used — for example which pages are visited, how visitors arrive at the site, and how many contact form messages are sent. This helps us improve the website.
If you click “Reject”, or make no choice, Google Analytics is not loaded and no analytics cookies are placed.
| Name | Set by | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes visitors, using a randomly generated ID | 2 years* |
| _ga_VPMHH2N7FV | Google Analytics | Keeps track of your visit (session) | 2 years* |
* Some browsers delete these cookies earlier if you do not return to the website.
What Google Analytics collects: information such as the pages you visit, how you interact with the website, your browser and device type, and your approximate location (such as your city). We do not send your name, email address or the content of your message to Google Analytics. Google Analytics does not log or store IP addresses; for visitors in the EU, the IP address is only used to determine an approximate location and is then discarded.
How we have set up Google Analytics:
- Google Analytics only loads after you give consent.
- Google signals and advertising personalisation are switched off, and the account is not linked to Google advertising products.
- Data sharing with Google for its own purposes is switched off.
- Detailed analytics data is kept for 14 months.
Where your data goes: Google may process analytics data in the United States. Google LLC is certified under the EU-U.S. Data Privacy Framework, which the European Commission has recognised as providing adequate protection. More information: how Google uses information from sites that use its services and Google’s privacy policy.
4. Visitor counts without cookies
We also count visits with Vercel Web Analytics. It uses no cookies and stores nothing on your device, so it doesn’t need your consent. It records anonymous page views, the page you came from, your country, and your browser and device type. It can’t identify you.
5. No other cookies
We do not use advertising, marketing, tracking or social media cookies. Our website does not contain social media buttons, embedded videos or advertising. Links to other websites, such as LinkedIn, only take you to that website and do not place cookies on ours.
6. Changing your choice
You can change your choice or withdraw your consent at any time by clicking “Cookie settings” at the bottom of every page. If you withdraw your consent, Google Analytics stops and its cookies are removed from our website. This does not affect processing that took place before.
You can also block or delete cookies in your browser settings. More information (in Dutch): veiliginternetten.nl/wat-zijn-cookies.
7. Questions
If you have questions about our use of cookies, please contact Sanne IJspeerd at sanne[at]firstpmm.com. Our Privacy Policy explains your rights, including the right to file a complaint with the Dutch Data Protection Authority.
8. Changes to this cookie policy
We may update this cookie policy, for example when we start or stop using a service. The latest version is always available on this page, with the date it was last updated at the top.