Market & Customer Intelligence
Know where the opportunity is
Before deciding how to compete, you need to understand where the opportunity is, who is most likely to buy and what drives their decisions.
The kind of work I’ve done
Product marketing expertise
Product marketing from market decisions to execution.
I help B2B SaaS companies understand where to compete, make their value clear and bring their products to market. Embedded in your team, I take ownership of the Product Marketing work that connects business strategy to commercial action.
Good product marketing starts before the message.
Positioning matters, but it starts with understanding the market, the customers and the business decisions behind the product.
I use customer, market and commercial evidence to help teams make those choices — then carry them through into positioning, launches and GTM execution.
- Evidence
- Choices
- Positioning
- Commercial action
Core expertise
Positioning & Differentiation
Make your value clear and compelling
Whether you're refining an established product, entering a new market or bringing multiple products together, I help define what makes you different, why it matters and how to communicate that value.
The kind of work I’ve done
Go-to-Market & Enablement
Make it work in the market
Good strategy only creates value when it translates into what customers experience and what commercial teams can confidently communicate. I help turn market and positioning decisions into coordinated go-to-market execution.
The kind of work I’ve done
Need experienced Product Marketing ownership?
Whether you need a scoped project or someone embedded in your team, let’s talk.