Workshops & Working Sessions
Practical workshops for Product Marketing and GTM teams who want to sharpen their thinking, build new capabilities and make meaningful progress together.
No generic frameworks or endless slide decks. We work on real challenges, using your market, customers and business context.
Sanne
How the workshops work
These are working sessions, not classroom training. Your team brings the context, I bring the structure and the experience, and we work on the challenges you actually have.
We work with your products, customers, market and existing GTM materials. Not hypothetical case studies.
Each workshop combines strategic thinking with hands-on exercises and tangible outputs.
The goal isn’t simply to inspire the team. It’s to leave with new ways of working, clearer decisions or something practical to build on.
Featured workshops
Each one is shaped around your team, your market and your own material.
Go beyond prompting. Build better ways of working with AI.
Most Product Marketing teams already use AI. But using ChatGPT or Claude for individual tasks isn’t the same as building AI into how your team operates.
Half day · virtual or on-site · From €2,500
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Get clearer on who you’re for, what makes you different and why customers should care.
Most teams can explain what their product does. Fewer can explain why a customer should choose them over the alternatives, in a way every team repeats. That gap shows up in sales calls, on the website and in deals lost on price.
Half day · virtual or on-site · From €2,500
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Stop selling to everyone. Choose where you can win.
Many B2B SaaS companies segment by company size and industry, then treat everyone who fits as their ICP. It looks tidy, but it rarely explains who buys, who stays and who never closes.
Half day · virtual or on-site · From €2,500
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Have a different Product Marketing challenge? We can shape a working session around what your team needs.
Sometimes a session is enough to get a team moving. Sometimes it reveals a bigger opportunity.
First PMM can also help implement the work through a scoped project or ongoing embedded engagement.
And for teams that want a shared, AI-ready GTM knowledge foundation, there’s the GTM hub.
Tell me what your team is working through, and we’ll explore what a useful workshop could look like.