GTM hub

One GTM source of truth. For your team and every AI.

Think AI output has got worse? It’s usually missing your context. I set up one shared foundation (your positioning, messaging, proof and brand) that your team, your AI and your website ask, create and build from.

Book a 30-minute walkthroughHow it works
Setup
From €7,500
Time
3–4 weeks
Ownership
Everything stays yours
Tools
ClaudeGitHub

Everyone’s AI knows a different version of your company.

  • Everyone brings their own context.

    Sales has a ChatGPT with an old pitch deck. Marketing has a Claude project with last year’s positioning. The founder pastes context in from memory.

  • The same company comes out five ways.

    In sales emails, on the website, in decks and in release notes. Each person thinks their AI is doing fine. Together, you sound like five companies.

  • AI seems to get worse, not better.

    More people, more tools and more output, all from fragmented and outdated context. Usually the model isn’t the problem. It’s what it gets to work with.

  • Decisions get made, then lost.

    Six months later nobody remembers why you dropped that segment, and you have the same discussion again.

What it’s for

Everyone moves faster, and tells the same story.

Your positioning, ICP, personas, messaging, competitors, proof, and brand and visual guidelines, in one place. Connected to your website, product and call recordings. Where the foundations are missing, we build them first, from your data and win/loss, not opinions.

Ask Claude anything, or have it make the email, one-pager or deck. It knows your messaging, approved stats and brand and visual guidelines, so the first draft is already on-brand.

An example with a made-up company. Your hub is built around your own strategy and tools.

From first call to a team that works from one version.

  1. 01

    A first conversation

    What you have, where it lives, and what’s missing.

  2. 02

    Access

    You create the accounts (GitHub, Claude) and invite me. Everything stays yours.

  3. 03

    Setup

    Three to four weeks to structure, connect and test.

  4. 04

    Handover

    Your team starts working from it, and I show them how to get the most out of it.

The judgment behind it.

Independent work

Happeo: Embedded Product Marketing Lead

Working as an embedded Product Marketing Lead across product, sales, marketing and leadership in an international B2B SaaS business.

My work has spanned market and customer research, ICP and segmentation, positioning, launches and sales enablement — as well as GTM work around new AI products and propositions.

Experience spanning

  • Market & ICP strategy
  • Positioning
  • New-product introductions
  • AI products
  • Launches
  • Win / loss analysis

As a founder you need someone who can challenge your thinking and walk the same path with you. Sanne has been excellent at steering that wheel together. Navigating a challenging market and helping us find what needed to be found.

Perttu OjansuuCEO, Happeo

Questions about the GTM hub

Do we need to learn GitHub?

No. Everyone works through Claude. GitHub is only where the hub is stored.

We already have Claude or ChatGPT accounts. Isn’t that enough?

The accounts are fine. The problem is that each one has its own context. The hub puts one shared foundation underneath, so everyone works from the same version.

Who owns it?

You do. It lives in your accounts. If we stop working together, everything stays with you.

Who keeps it up to date?

Your choice. I can teach one or two people on your team how to keep it current, or I can do it for you.

Does this work with our website?

That depends on what your site runs on today. Some platforms let Claude update pages directly; others need a workaround. I’ll help you figure out what’s possible with your current setup. For smaller teams, I can also help rebuild the site so it builds straight from the hub.

Can anyone on our team change it?

Everyone can read it; only one or two people edit it. That keeps it a source of truth rather than a collection of opinions.

We already have positioning. Do we still need this?

Then setup is quicker. But I’ll also check whether it still holds up against your data, since positioning written two years ago often doesn’t.

What about sensitive data?

Everything stays in your own accounts, under your own access rules. Before we start, we agree what the hub reads and how call recordings and code are handled.

One version of your company, for every person and every AI.

Sanne

I’m Sanne, a senior product marketer for B2B SaaS with 15+ years of experience. The hub is how I work with clients myself. This is the version you keep.

Book a 30-minute walkthroughSee how I work