When to bring me in

You need a senior PMM who owns the work from day one.

Maybe the role has been open too long. Maybe you don’t need a full-time hire, just senior capacity for a while: for a launch, a new market or a team that’s stretched.

Launches, positioning and deals don’t wait.

I step in as your senior PMM for as long as you need. And if you’re hiring, I can help you find the right person.

Let’s talk about the work

Experience with B2B SaaS teams across Europe and the US

Experience
15+ years in marketing, 5 as a PMM in B2B SaaS
Companies
From bootstrapped to Series A–C and PE-backed
Markets
Europe and the US
Industries so far
HR tech, recruitment and staffing, digital workplace, fintech, AI-native products

I’m industry-agnostic on purpose. The product is quick to learn. What takes skill is finding out who buys, why they choose you, and why they don’t.

The work is there. The capacity isn’t.

It rarely shows up as one big problem.It’s a launch without a clear story, sales telling five versions of it, and competitive insight nobody uses.

  • The PMM role has been open too long

  • Your team is stretched for a while

  • A big launch or market move is coming up

  • Sales isn’t using what marketing makes

The work that’s waiting.

Most teams that call me need someone who can:

  1. Own positioning and messaging end to end, for technical and business buyers
  2. Lead go-to-market for launches, from first insight to adoption
  3. Build competitive intelligence and enablement that sales actually uses
  4. Bring market and customer insight into the roadmap
  5. Think strategically and stay hands-on

That’s the work I do. As your interim or fractional senior PMM, I own it from day one.

Not as an advisor on the side. As part of your team.

What I can influence.

  • More qualified pipeline

    By sharpening who your best-fit customers really are, so marketing and sales spend their time on deals you can win.

  • Higher win rates

    By finding the patterns in lost deals and working side by side with sales inside live deals to change the outcome.

The biggest opportunity is usually the deals you could have won but didn’t.

What I can take on

Senior expertise from day one.

The full scope of a senior PMM role, strategic and hands-on.AI-native, but led by judgment: I’m hands-on where the evidence says it will make an impact.

  1. 01

    ICP & segmentation

    Who your best-fit customers are, which segments to go after first, and where you have the right to win.

    ICP & Segmentation
  2. 02

    Market & competitive intelligence

    Win/loss and competitive insight that sales and product actually use.

    Market & Customer Intelligence
  3. 03

    Positioning & messaging

    Owned end to end, for technical and business buyers alike.

    Positioning & Differentiation
  4. 04

    Go-to-market & launches

    From launch plan to adoption, including pricing and packaging, also for AI products.

    Go-to-Market & Enablement
  5. 05

    Sales enablement

    Training, battlecards and working side by side with sales inside live deals.

    Go-to-Market & Enablement
  6. 06

    Building the function

    Priorities and ways of working for the role, and help finding the right person to own it.

    Go-to-Market & Enablement
Explore my expertise

A full-time hire, or starting now?

A full-time hire is right when the need is permanent. But the search takes months, and the wrong hire costs you more months.

Getting startedA full-time hireOften 3–6 months to recruit and onboardStarting with me nowWithin weeks
Up to speedA full-time hireLearns your product, market and team firstStarting with me nowSenior from day one, starting with what moves pipeline and win rates
CommitmentA full-time hirePermanent: salary, employer costs, recruiting feesStarting with me nowFrom 2 days a week, a fixed monthly price
MeanwhileA full-time hireLaunches, positioning and deals waitStarting with me nowThe work moves forward
When your hire startsA full-time hireThey start from a gapStarting with me nowThey start with momentum and a clear brief for the role, with room to own the work

It’s not either/or. I take on the work while you search, help you find the right person, and hand over when they start.

Ways of working together.

Fractional or interim · from 2 days a week

Embedded / Fractional

Senior Product Marketing expertise, part of your team.

I take ownership of ongoing product marketing priorities, whether you’re building the function, bridging a gap or adding capacity to an existing PMM team. Hiring? I take on the work while the search continues, and can help you find the right person.

Can start quickly

Scoped Projects

A defined product marketing challenge with a clear outcome.

I step in, take ownership of the work and deliver a clear outcome — a positioning, a launch, a GTM plan — without waiting for a hire.

Let’s discuss your challengeSee my rates
Sanne IJspeerd

Need senior PMM capacity?

Whether the role has been open too long or you need extra capacity for a period, let’s talk about what needs to get done. And if you’re hiring, I can help you find the right person.

Let’s talk