When to bring me in
In the early days, the founder is the go-to-market. They know the customers, tell the story best and close the most important deals.
That works — until the business needs to grow beyond what one person can carry. New hires sell differently, marketing lacks direction and what made you successful is hard to pass on.
I help B2B SaaS founders turn what’s working into a clear, repeatable go-to-market approach the wider team can execute.
Founder-led growth is a strength.It becomes a bottleneck when the knowledge behind it isn’t shared.
It’s about capturing what works — and making it repeatable.
That starts with making the founder’s knowledge explicit.
The answers become the foundation for positioning, messaging and a go-to-market approach the team can own.
Because a repeatable GTM isn’t a script. It’s shared clarity about who you serve and why you win.
The step beyond founder-led GTM usually comes with other changes: a first sales team, a first marketing hire, investors expecting predictable growth.
Without a clear foundation, every new hire adds their own interpretation. With one, the team can move faster.
New people get up to speed sooner, and the founder stays involved where it matters most.
AI tools can help a small team produce a lot more — but they amplify whatever story they’re given, clear or not.
I combine market understanding, strategic thinking and hands-on Product Marketing to help founders build a go-to-market approach that doesn’t depend on one person.Depending on your situation, I can take ownership of the full challenge or focus on the areas where you need additional expertise or capacity.
Talk to customers and the team to uncover who fits best, what drives their decisions and where you win.
Market & Customer IntelligenceTurn those insights into clear segments and an ICP that sales and marketing can act on.
Market & Customer IntelligenceTranslate the founder’s pitch into positioning and messaging the whole team can use.
Positioning & DifferentiationShape the priorities, processes and materials that turn good instincts into a go-to-market approach the team can execute.
Go-to-Market & EnablementEquip sales and marketing with the context, story and tools to sell with the same conviction.
Go-to-Market & EnablementFractional or interim · from 2 days a week
Senior Product Marketing expertise, part of your team.
I take ownership of ongoing GTM priorities while you scale, whether you’re building the function for the first time or adding capacity to a growing team.
Can start quickly
A defined step beyond founder-led GTM, with a clear outcome.
I step in, take ownership of the work and help you move from what’s in the founder’s head to a foundation the team can build on.
Whether you’re hiring your first sales team, bringing in marketing or preparing for the next stage of growth, I can help you turn what works into a go-to-market approach the team can own.