Workshop
Most Product Marketing teams already use AI. But using ChatGPT or Claude for individual tasks isn’t the same as building AI into how your team operates.
In this hands-on workshop, we explore how to make AI genuinely useful for Product Marketing — by organizing the right context, connecting it to practical workflows and establishing approaches your team can reuse.
Go beyond prompting. Build better ways of working with AI.
Already using AI on their own, and ready to make it part of how the team works.
Who want consistent, on-brand work across the team, not five versions of the company.
Who want to try the approach on their own material first.
Each person has their own prompts, tools and context, and the output varies with them.
It doesn’t know your positioning, customers or competitors, so every draft needs heavy rewriting.
Not just in a few people’s experiments, but in workflows the whole team can reuse.
And want to explore the approach with your team before building it.
Half a day in four parts, built around your own material. The order and depth follow what your team needs.
How your team uses AI today, and why the output often lacks the right commercial context. Where AI adds value, and where people stay responsible for judgment, decisions and validation.
You leave with
A shared view of where AI adds value
How to organize positioning, customer insights, ICPs, messaging and competitive intelligence so AI can use them. We work on your own material.
You leave with
A practical structure for your GTM knowledge
We pick one or two common PMM tasks, such as research, analysis or a battlecard, and build a reusable workflow around them.
You leave with
One or more workflows built around real team needs
How to keep quality and consistency as more people use it, how the team collaborates on it, and what to do next.
You leave with
Next steps for everyday PMM work
Team workflow · Battlecards
Workshop outputWhat your team is working on, who joins and what a good outcome looks like.
You share the material that matters, and I shape the session around it.
Half a day, hands-on, working on your real challenge with your team: virtually, or at your office in the Netherlands.
Your team leaves with clear next steps. If the session reveals bigger work, we can talk about that too.
No. We work with the tools your team already uses, such as ChatGPT or Claude.
Your current positioning and messaging, the materials your team uses most, and a few tasks you already use AI for.
From €2,500 per workshop, excluding VAT. On-site in the Netherlands is €500 extra. And if you book a scoped project within two months, the workshop fee is deducted from it.
Either. Virtually, your team can join from wherever they are. In the Netherlands, I can also run it on-site at your office.
Half a day: three to four hours, including breaks.
Yes. Every workshop starts with a conversation about your situation, and the session is shaped around it.
Then we can talk about a scoped project or ongoing support. A workshop often shows where the bigger work is.
Get clearer on who you’re for, what makes you different and why customers should care.
Most teams can explain what their product does. Fewer can explain why a customer should choose them over the alternatives, in a way every team repeats. That gap shows up in sales calls, on the website and in deals lost on price.
Half day · virtual or on-site · From €2,500
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Stop selling to everyone. Choose where you can win.
Many B2B SaaS companies segment by company size and industry, then treat everyone who fits as their ICP. It looks tidy, but it rarely explains who buys, who stays and who never closes.
Half day · virtual or on-site · From €2,500
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Sometimes a session is enough to get a team moving. Sometimes it reveals a bigger opportunity.
First PMM can also help implement the work through a scoped project or ongoing embedded engagement.
And for teams that want a shared, AI-ready GTM knowledge foundation, there’s the GTM hub.
Tell me what your team is working through, and we’ll explore what a useful workshop could look like.